our story

For every body. For every ocean.

 

L.A. Rush is an eco-lifestyle brand with purpose, bringing sustainable swimwear to women infatuated with the ocean.

 

 

L.A. Rush ethos

 

Our mission is to break the mould of traditional swimwear

 

Consciously designed, our body-shaping fabric celebrates the female form in all forms and promises to promote confidence and comfort with every wear.

 

For too long, swimsuits and bikinis have been made with one body shape in mind and so we’re shaking things up.

 

With an appreciation for coastal life and an undeniable passion for ocean conservation, every element of our brand is thoughtfully considered to ensure we do our bit. Our swimwear is crafted from regenerated nylon recovered from our oceans and sustainability doesn’t stop at the fabrics we use.

From our ethical manufacturing process to our packaging and everything in between, sustainability remains at the heart of everything we do at L.A. Rush.

We aspire to be a leader in eco-responsible manufacturing practices, and we are proud to be a part of a global movement where women can elevate their everyday swimwear collection, whilst helping to protect the planet.

We also proudly partner with Healthy Seas, a charity dedicated to cleaning up our oceans on a global scale. By donating 10% of our profits, we’re helping to support them in continuing their marine conservation efforts.